Innovating Music Podcast
Listen to innovators, change agents, entrepreneurs, creators, and researchers who all are making big leaps, nudging change, creating differently, or watching what is happening from a unique POV. Dr. Gigi Johnson from the UCLA Herb Alpert School of Music explores with our guests how tech is transforming how we create, collaborate, and create communities around music in a connected age — in our home towns and in communities across the globe.
In this week’s podcast, Stefan Schulz, CEO and co-founder of Bitfury Surround, joins us to discuss the potential of blockchain technology for connecting not just content, but data and new value chains for content. Coming from a rich background at the intersection of music, business and evolving technology, Stefan explains why now is the time to decentralize the way we track ownership data and the countless opportunities to be unlocked.
Guest: Stefan Shulz, Co-founder and CEO of Bitfury Surround
Stefan Schulz is the CEO and co-founder of Bitfury Surround. He has been working in the music industry for more than 20 years, pioneering the use of technology for the benefit of artists. In 2001, Stefan became a founding member of Universal Mobile, a Vivendi business unit that went on to dominate the mobile music market. Later, while working in Universal Music’s Digital Business in Central and Eastern Europe, he was in charge of milestone deals with large players such as Deutsche Telekom, Vodafone, Nokia, Verisign, Apple, NTT DoCoMo, Deezer, Spotify and more. For both Universal Music and Vivendi, Stefan actively designed and developed new business models around audio and video content as well as licenses for equity programs and consumer platforms. In 2016, Stefan joined forces with Simon Fuller (XIX Entertainment) to create the first global pop group based entirely on social media and audience engagement. Most recently, he has led the design of digital live entertainment rights (including social media, AR/VR and streaming content) for artists, promoters and music labels. He has worked with globally known artists like Nelly Furtado, Eminem, 50 Cent, Snoop Dogg, Rihanna, Snow Patrol, U2, Florence and the Machine, Gwen Stefani, Bon Jovi, Sting, and Andrea Bocelli.